Category Archives: Enterprise Software

Updated articles page

It has been a while since I’ve updated that page, as I’ve been busy. Articles added include discussions of ecommerce, a book review, the insurance industry and my thoughts on a conference I attended (virtually, of course) last week.

On a tangent, I continue with a couple of customers, creating B2B content and messaging for my tech clients.

Google and Salesforce announce major business intelligence acquisitions

Less than a week apart, Google announced the acquisition of Looker and Salesforce announced the acquisition of Tableau. Both large companies have begun to realize they’ve never really addressed the need for analytics. They’re great at saving and organizing data, but neither has a suite worth anything to provide easier to use dashboards and analytics that are key component of business intelligence.

I have two brief articles on forbes.com discussing the announcements.

Mobile Advertising and AI

Last week I posted another Forbes article, this one focused on how artificial intelligence and machine learning can help companies in mobile marketing. The ad ecosystem is complex and there are a number of ways, from demographics to fraud protection, Where the advanced techniques can help. Check my articles page for a link.

SAP looks at blockchain and other options for distributed ledgers

While at SAP TechEd in October, I talked with people about artificial intelligence and other leading technologies. One conversation took me out of my core zone and into how the company is looking at blockchain and other ways of providing distributed ledgers. My latest Search Data Management article discusses what I learned.