Mobile Advertising and AI

Last week I posted another Forbes article, this one focused on how artificial intelligence and machine learning can help companies in mobile marketing. The ad ecosystem is complex and there are a number of ways, from demographics to fraud protection, Where the advanced techniques can help. Check my articles page for a link.

Anomaly Detection

One of the key advantages of machine learning is the ability to quickly look at large volumes of data and identify transactions and other events that don’t fit the expected patterns. That’s important for more than only network management. Fraud detection, advertising effectiveness and other analysis benefit from anomaly detection. My latest forbes.com column discusses the basics.