I have a couple of new articles on forbes.com that I’ve posted this month. One is on software to help lawyers analyze a case based on similar cases and another discusses the fun that is AI recreating the closeness between hardware and software that was around decades ago. Hardware companies are very involved in providing software to help developers use complex chipsets. Check my articles page or my forbes.com profile.
Welcome to my web site. This first post is to introduce myself a bit more than a short About page can do. As that page mentioned, I’m David Teich and have over thirty years of experience in enterprise software with a focus on marketing. What makes me different from most others who have the same years of work? Breadth. I am a true generalist able to take a broad range of high technology experience to bear on your issues. I see the forest, not the trees.
I began my career as a computer operator, and moved through programming, systems analysis, consulting, and sales engineering and into marketing by the mid-1990s. I can work with people in all areas of business to understand their skills and needs in order to synthesize a solution that incorporates an understanding of your business, technologies and markets to create messages to attract the varied stakeholders in a complex modern sales cycle.
It’s not just the depth and breadth of my work experience that serve as a foundation for supporting your needs. I earned my undergraduate from Texas A&M University in the second year of their business computing degree program. I went to Stanford to earn my MS in computer science because I was interested in expert systems to solve business problems. My MBA from Pepperdine University is in marketing.
Consulting? That experience goes back a long way. Teich Communications is the name my parents had for their public relations firm and in which I was first exposed to proofreading, printers, consulting and more. I’ve decided to keep that name because marketing, whether strategic or tactical, is all about communications. I consulted a few times in Silicon Valley and spent six years consulting in Israel.
Today’s software environment is global. In addition to having worked with international markets at US companies, I have lived and worked abroad. That overseas experience strengthens my ability to understand the needs of different markets and global corporations.
I understand both how enterprises make software decisions and how enterprise software works. I can help small to mid-sized software firms better focus marketing to address solutions. Whether you need help understanding strategic aims and positioning or you need basic collateral that attracts specific stakeholders, I can help you improve your communications.