Google and Salesforce announce major business intelligence acquisitions

Less than a week apart, Google announced the acquisition of Looker and Salesforce announced the acquisition of Tableau. Both large companies have begun to realize they’ve never really addressed the need for analytics. They’re great at saving and organizing data, but neither has a suite worth anything to provide easier to use dashboards and analytics that are key component of business intelligence.

I have two brief articles on discussing the announcements.

Mobile Advertising and AI

Last week I posted another Forbes article, this one focused on how artificial intelligence and machine learning can help companies in mobile marketing. The ad ecosystem is complex and there are a number of ways, from demographics to fraud protection, Where the advanced techniques can help. Check my articles page for a link.