Tag Archives: dbta

DBTA Webinar: Too many cooks, yet again

Sadly, DBTA is becoming known for taking interesting companies, putting them in a blender and having each lose their message. A recent webinar included Cask, Attunity and HPE Security – all in a one hour time slot – again shows the problem. It was a mess.

Cask is a young Hadoop company with an interesting opportunity (Disclosure: As I’m discussing marketing, I need to mention I recently interviewed for a position at Cask). The company is working to put wrappers around Hadoop code to make it easier for IT to use the data platform. One of their products is Cask Hydrator, to help populate the database. That begins to move the message of Hadoop out of the early adopter phase and into a business message, but the presentation was still far to technical.

Attunity then presented and a key point was that they make data ingest easy. If that sounds like a similar message to Cask’s, you’re right. Why the two were together on the webinar when much of what they said sounded like competition wasn’t clear. On the good side, Attunity did a far better job at presenting a business message, both in how the presenter talked about the products and in which case studies were used.

HPE Security made another appearance, tacked onto the end of a presentation. Data security is critical, and HP has put together a very good message on it, but it didn’t vaguely fit the tone and arena of the previous presenters.

When Companies Should Share a Stage

The smaller companies seem to have a problem. It’s simple: Their involvement in webinars might be driven by marketing, but it’s being controlled by bean counters. Each of the three companies had something good to say, and each should have taken the time to say it in a stand-alone webinar. However, sharing costs was made to be the primary issue and so the mess ensued.

When should firms share the spotlight? That should happen when the item missing from the top of my presentation is there. The missing piece is having a joint story to tell. None of the case studies mentioned the companies working in partnership. None. When multiple vendors work to provide a complete solution to a client, even if the vendors might sometime compete, there’s a strong case for multiple companies in a webinar.

This webinar was not that. It was companies not feeling strongly enough about themselves for the other executives to overrule the COO’s or CFO’s and push a solid webinar about themselves.

All of these companies are worth looking at within the big data arena, just not in such a forced together setting. Stand on your own or show a joint project.

DBTA Webinar: Cloud Data Warehousing Simplified

A recent DBTA webinar was on how the data warehouse is still with us. It was by Sarah Maston, Developer Advocate, IBM Cloud Services. Simply put, it was a pitch for IBM and how their data warehousing solutions can help people more easily move to the cloud. Sarah was very knowledgeable, but she’s one of the smart folks I do suggest gets a class in presentation skills. IBM must have them and it would help her be even more powerful in her talks.

The core of the presentation was talking about how dashDB, IBM’s columnar, MPP database is perfect for data warehousing and how you can easily move information to it. Being at IBM, she had no hesitation talking about the big, visible name in Cloud: Amazon. Her claim is that IBM Cloudant is a much more powerful and agile tool for loading dashDB than is Amazon DynamoDB for Amazon Redshift. From my decades of high tech, I can believe it. IBM’s challenge is going to be whether or not they can communicate to the SMB market in ways they want to hear. That’s been a regular challenge for IBM.

One of the most interesting things Ms. Maston discussed was how to get information from systems into the data warehouse. A she said, in reference to IBM Bluemix, “meet the ODS.” I’ve previously said similar things and think it’s important to not forget the importance of the operational data store.

Data warehousing is not going away, it’s evolving. So too is the ODS. IBM is a company that often looks ahead very clearly but then sometimes misses the messaging. From the presentation, I see all the pieces are there, it’s early and they’ll grow, but it remains to be seen if they’ll learn how to address the market properly to get a major chunk of the business at which they’re aiming.

Webinar: IBM, Actuate and Cirro describe faster analytics

Today a webinar was hosted by Database Trend and Applications. While there are important things to talk about, I’ll start with the amusing point of the inverse relationship between company size and presenter title found in every webinar, but wonderfully on display here. The three presenters were:

  • Mark Theissen, CEO, Cirro
  • Peter Hoopes, VP/GM, BIRT Analytics Division, Actuate
  • Amit Patel, Program Director, Data Warehouse Solutions Marketing, IBM

The topic was “Accelerating your Analytics for Faster Insights.” That is a lot to cover in less than an hour, made more brief by a tag team of three people from different companies. I must say I was pleasantly surprised with how well they integrated their messages.

Mark Theissen was up first. There were a lot of fancy names for what Cirro does, but think ETL as it’s much easier. Mark’s point is that no single repository can handle all enterprise data even if that made sense. Cirro’s goal is to provide on-demand distributed analytics, using federation to link multiple data sources in order to help businesses analyze more complete information. It’s a strong point people have forgotten in the last few years during the typical “the latest craze will solve everything” focus on Hadoop and minimizing the role of getting to multiple sources.

Peter Hoopes then followed to talk about doing the analytics. One phrase he used should be discussed in more detail: “speed wins.” So many people are focused on the admittedly important area of immediate retail feedback on the web and with mobile devices. There, yes, speed can win. However, not always. Sometimes though helps too. That’s one reason why complex analysis for high level business strategy and planning is different that putting an ad on a phone as you walk by a store. There are clear reasons for speed, even in analytics, but it should not be the only focus in a BI decision.

IBM’s Amit Patel then came on to discuss the meat of the matter: DB2 Blu. This is IBM’s foray into in-memory, columnar databases. It’s a critical ad to the product line. There are advantages to in-memory that have created a need for all major players to have an offering, and IBM does the “me too!” well; but how does IBM differentiate itself?

As someone who understands the need for integration of transaction and analytic systems and agrees both need to co-exist, I was intrigued by what Amit had to say. Transactions going into normal DB2 environment while being shadowed into columnar BLU environment to speed analytics. Think about it: Transactions can still be managed with the row-oriented technologies best suited for them while the information is, in parallel, moved to the analytics database that happens to be in memory. It seems to be a good way to begin to blend the technologies and let each do what works best.

For a slightly techhie comment, I did like what Mr. Patel was saying about IBM’s management of memory and CPU. After all, while IBM is one of the largest software vendors in the world, too many folks forget their hardware background. One quick mention in a sentence about “hardware vendors such as Intel and IBM…” was a great touch to add a message that can help IBM differentiate its knowledge of MPP from that of pure software companies. As a marketing guy, I smiled big time at the smooth way that was brought up.


The three presenters did a good job in pointing out that the heterogeneous nature of enterprise data isn’t going away, rather it’s expanding. Each company, in its own way, put forward how it helps address that complexity. Still, it takes three companies.

As the BI market continues to mature, the companies who manage to combine the enterprise information supply chain components most smoothly will succeed. Right now, there’s a message being presented by three players. Other competitors also partner for ETL, data storage and analytics. It sounds interesting, but the market’s still young. Look for more robust messages from single vendors to evolve.